Right. I’m not a marketing person, however if you are trying to sell me something then at least take the time to use buzzwords that are familiar to most people. I received an email in my work inbox from some outside company, looking to sell me their “boutique” services.
I am not in the least interested in calling them for a number of reasons, not least being that I suspect “Disruptive Ideation” and the other highlighted bits below were randomly generated.
- Whitespace Opportunity Identification / Disruptive Ideation
- Market Access / Market Landscaping / Emerging Market Analysis
- Technology Scouting / New Product Validation
- Market Adjacency Mapping
- Key Innovation Leader Studies
- Market Landscape Analysis
- Transaction Opportunity Identification
- Voice of the Customer Studies
