{"id":2412,"date":"2012-05-07T13:04:41","date_gmt":"2012-05-07T18:04:41","guid":{"rendered":"http:\/\/www.hoodedhawk.com\/blog\/?p=2412"},"modified":"2012-05-07T13:04:41","modified_gmt":"2012-05-07T18:04:41","slug":"what-in-the-world-does-this-gibberish-disruptive-ideation-mean","status":"publish","type":"post","link":"https:\/\/www.hoodedhawk.com\/blog\/what-in-the-world-does-this-gibberish-disruptive-ideation-mean\/","title":{"rendered":"What in the world does this gibberish (Disruptive Ideation) mean?"},"content":{"rendered":"<p>Right.  I&#8217;m not a marketing person, however if you are trying to sell me something then at least take the time to use buzzwords that are familiar to most people.  I received an email in my work inbox from some outside company, looking to sell me their &#8220;boutique&#8221; services.  <\/p>\n<p>I am not in the least interested in calling them for a number of reasons, not least being that I suspect &#8220;Disruptive Ideation&#8221; and the other highlighted bits below were randomly generated.  <\/p>\n<ul>\n<li>Whitespace Opportunity Identification \/ <strong>Disruptive Ideation<\/strong>  <\/li>\n<li> Market Access \/ Market Landscaping \/ Emerging Market Analysis  <\/li>\n<li>Technology Scouting \/ New Product Validation<\/li>\n<li><strong>Market Adjacency Mapping<\/strong><\/li>\n<li>Key Innovation Leader Studies<\/li>\n<li> Market Landscape Analysis<\/li>\n<li> <strong>Transaction Opportunity Identification<\/strong><\/li>\n<li>Voice of the Customer Studies<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Right. I&#8217;m not a marketing person, however if you are trying to sell me something then at least take the time to use buzzwords that are familiar to most people. I received an email in my work inbox from some outside company, looking to sell me their &#8220;boutique&#8221; services. I am not in the least [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/posts\/2412"}],"collection":[{"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/comments?post=2412"}],"version-history":[{"count":7,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/posts\/2412\/revisions"}],"predecessor-version":[{"id":2419,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/posts\/2412\/revisions\/2419"}],"wp:attachment":[{"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/media?parent=2412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/categories?post=2412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoodedhawk.com\/blog\/wp-json\/wp\/v2\/tags?post=2412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}